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Meta Ads

Explore Sharp Rays insights about Meta Ads, digital visibility and practical growth opportunities.

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Articles About Meta Ads

Practical perspectives and guidance connected to this topic.

Illustration of an online store product card, a cart, a delivery box, a repeat orders card and a ROAS chart

Performance Marketing

D2C Marketing Strategy: How Indian Brands Grow Online

Most D2C brands grow through four levers: a fast store that converts, ads with strong creative, repeat orders through email and WhatsApp, and search. Fix conversion before you scale ad spend.

Ravish Kumar

23 Oct 20268 min read
Illustration of an ad dashboard with a spend-to-sales funnel, cost per lead, ROAS and tracking set-up cards

Performance Marketing

Performance Marketing Explained: A Guide for SMEs

Performance marketing is paid advertising you judge by results you can count, such as leads, sales or calls. Set up tracking before you spend, test one channel, then move budget to what brings customers.

Ravish Kumar

19 Oct 202610 min read
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